Volvo Cars, founded in 1927, has built its reputation on pioneering automotive safety innovations and Scandinavian design excellence. The company invented the three-point safety belt and made it freely available to other manufacturers, demonstrating their commitment to safety above commercial interests. Under Geely ownership since 2010, Volvo has maintained its focus on safety while expanding into premium vehicle segments and electric mobility. The company's commitment to sustainability includes plans for full electrification and climate-neutral manufacturing. Volvo's current vehicle range combines distinctive Scandinavian design with advanced safety technology and premium quality. Their leadership in safety innovation continues with features like City Safety and Pilot Assist. The brand's focus on sustainable luxury and human-centric design has created a unique position in the premium segment. Volvo's transformation from a practical safety-focused brand to a premium luxury manufacturer demonstrates successful brand evolution while maintaining core values.