Volkswagen has maintained a strong presence in Ireland since the 1950s, with the Golf and Polo being particularly popular choices. The brand's reputation for German engineering excellence, combined with practical design and efficient engines, has made them a favorite among Irish consumers. VW's recent push into electric vehicles with the ID series has been well-received in Ireland's growing EV market. Their comprehensive range, from compact cars to commercial vehicles, serves diverse Irish market needs. The brand's strong residual values and reliable dealer network have helped maintain its position as one of Ireland's top-selling car brands.