Subaru, established in 1953, has distinguished itself through unique engineering approaches and a focus on all-weather capability. The brand's signature Symmetrical All-Wheel Drive system and boxer engine configuration have become legendary for providing exceptional stability and performance. Subaru has built a devoted following among outdoor enthusiasts and safety-conscious buyers, particularly in markets with challenging weather conditions. Their EyeSight driver assistance system has set industry standards for safety technology. The company's focus on safety has earned them consistent top ratings from global safety organizations. Subaru's vehicle lineup, from the iconic WRX performance car to the family-friendly Outback, combines practical utility with capable performance. Their commitment to environmental responsibility includes zero-landfill manufacturing facilities and increasing electrification of their vehicle range. The brand's unique combination of safety, capability, and reliability has created a distinct market position and loyal customer base.