Rover, a historic British car brand (1904-2005), embodied British automotive innovation and luxury for over a century. The company pioneered gas turbine technology in automobiles and was renowned for combining traditional British craftsmanship with technical innovation. Rover's P6 model revolutionized executive car design in the 1960s, while the SD1 brought avant-garde styling to the premium segment. The company's engineering excellence was demonstrated through innovations like the Land Rover series and advanced V8 engines. Under British Leyland and later BMW ownership, Rover continued to produce sophisticated luxury vehicles that competed with European premium brands. The 75, their final model, showcased the brand's ability to combine modern technology with classic British design elements. Though no longer active, Rover's legacy lives on in British automotive design and engineering, particularly in their influence on luxury car development and the success of Land Rover as a separate brand.