MINI, a British automotive brand owned by BMW since 2000, represents one of the most successful brand revivals in automotive history. Originally launched in 1959 as the Morris Mini-Minor, MINI revolutionized small car design with its innovative transverse engine layout and space-efficient front-wheel-drive configuration. Under BMW's stewardship, MINI has evolved into a premium small car manufacturer while maintaining its distinctive design DNA and renowned go-kart handling characteristics. The brand has successfully expanded its range to include various body styles and powertrains, including electric models, all while preserving its unique character and British charm. MINI combines sophisticated engineering, premium quality, and playful design elements to create vehicles that appeal to style-conscious urban drivers seeking both personality and performance in their vehicles.