Ineos, a relatively new entrant in the automotive industry, is known for its rugged and utilitarian vehicles. Established in 2017, Ineos Automotive is a subsidiary of the multinational chemicals company Ineos Group. The company's flagship model, the Grenadier, is designed to be a no-nonsense, off-road workhorse inspired by the classic Land Rover Defender. Ineos focuses on delivering robust, reliable, and capable vehicles that can handle the toughest terrains and conditions. The Grenadier is built with a focus on durability, simplicity, and functionality, appealing to adventurers, farmers, and off-road enthusiasts. Ineos Automotive aims to fill the gap left by the discontinuation of the original Defender, providing a modern yet traditional 4x4 experience.