Hyundai has experienced remarkable success in Ireland since entering the market, particularly over the last decade. Their combination of value, long warranties, and modern design has strongly appealed to Irish buyers. The Tucson, manufactured in Europe, has been Ireland's best-selling car in recent years. Hyundai's commitment to alternative powertrains, including hybrid and electric vehicles, aligns well with Ireland's environmental goals. Their comprehensive range, competitive pricing, and growing reputation for quality have established them as a major player in the Irish automotive market.