Hummer, originally born from the military AM General HUMVEE (High Mobility Multipurpose Wheeled Vehicle), represents an iconic chapter in automotive history. The brand gained prominence in the civilian market after the Gulf War, when Arnold Schwarzenegger famously convinced AM General to produce a civilian version. The H1 (1992-2006) established Hummer's reputation for unparalleled off-road capability and military-grade toughness. General Motors' acquisition in 1999 led to the more accessible H2 and H3 models, which maintained the brand's distinctive styling while offering improved daily usability. Though the original brand ceased production in 2010 during GM's restructuring, Hummer made a revolutionary return in 2020 as GMC HUMMER EV, transforming from a symbol of fuel consumption to a showcase of electric vehicle technology. The new HUMMER EV, with features like 'CrabWalk' and 'Extract Mode,' combines the brand's legendary off-road capability with zero-emission technology, offering up to 1,000 horsepower and innovative features like the Ultium battery platform. This transformation represents one of the most dramatic pivots in automotive history, from a brand known for its environmental impact to one championing sustainable mobility without compromising its core values of capability and presence.