Dacia, established in 1966 and now part of the Renault Group, has transformed from a small Romanian automaker into a global success story in affordable mobility. The brand's modern renaissance began in 1999 under Renault's ownership, focusing on producing reliable, practical vehicles at competitive prices. Dacia's business model revolutionized the European automotive market by offering new vehicles at used-car prices while maintaining modern safety standards and essential features. Their engineering philosophy emphasizes robust construction and proven technology, resulting in vehicles with excellent reliability ratings. The brand has successfully expanded its range from the original Logan sedan to include popular models like the Duster SUV and Sandero hatchback. Dacia's approach to sustainable mobility includes the introduction of eco-friendly technologies and alternative fuel options while maintaining their commitment to affordability.