Scion was Toyota's youth-oriented brand in North America, created to appeal to younger buyers through unique styling, customization options, and simplified purchasing processes. The brand introduced several innovative marketing strategies, including pure pricing and mono-spec trim levels that simplified the buying process. Scion vehicles were known for their distinctive design, affordability, and extensive customization options. The brand served as a laboratory for Toyota to experiment with new marketing approaches and vehicle concepts. While the brand was eventually discontinued, with successful models being absorbed into the Toyota lineup, Scion's influence on youth marketing and automotive customization culture continues to be significant.