Rambler was a significant American automobile brand that played a crucial role in establishing the compact car segment in the United States. Originally part of the Nash-Kelvinator Corporation and later American Motors Corporation (AMC), Rambler was known for producing practical, efficient vehicles that offered good value. The brand was innovative in introducing unibody construction to American cars and was among the first to focus on fuel efficiency. Ramblers were marketed as sensible alternatives to the larger cars of their era, offering features like reclining seats and all-weather air conditioning systems. The brand's approach to building smaller, more efficient cars proved prescient, particularly during the fuel crises of the 1970s.