Qoros is a Chinese-Israeli automotive manufacturer established as a joint venture to create premium vehicles for both Chinese and international markets. The company was founded with the goal of combining European design and safety standards with Chinese manufacturing efficiency. Their vehicles have achieved high European safety ratings and feature sophisticated technology and premium materials. Qoros has focused on developing both conventional and electric vehicles, with a strong emphasis on connected car technologies and user experience. The brand has positioned itself as a premium alternative in the Chinese market, offering vehicles that meet international quality standards while maintaining competitive pricing.