Overland was a pioneering American automobile manufacturer that played a significant role in early automotive history. The company was known for introducing innovative features and manufacturing techniques that helped make automobiles more accessible to the general public. Their vehicles were renowned for reliability and value, with the company being one of the first to offer electric lighting as standard equipment. Overland later became part of Willys-Overland, which eventually developed the iconic Jeep. The brand was instrumental in establishing American automotive manufacturing standards and practices, particularly in terms of mass production and standardization.