EXEED, launched in 2019 as Chery's premium brand, represents China's growing sophistication in luxury vehicle manufacturing. The brand combines European design influence with advanced Chinese manufacturing capabilities, featuring state-of-the-art driver assistance systems and premium materials. Their vehicles are built on a modern modular platform that accommodates both conventional and electrified powertrains. EXEED's manufacturing facilities utilize advanced automation and quality control systems, ensuring consistent premium quality. The brand's focus on technology integration includes advanced connectivity features, over-the-air updates, and sophisticated infotainment systems. Their commitment to luxury is reflected in the use of high-grade materials, advanced noise reduction technology, and comprehensive safety features.