CheryExeed (EXEED) represents Chery's venture into the premium automotive segment, launched in 2019 as a high-end brand focusing on luxury SUVs and crossovers. The brand combines advanced European design aesthetics with cutting-edge technology, featuring state-of-the-art driver assistance systems and connected car capabilities. EXEED vehicles are built on a modern modular platform, incorporating advanced powertrains including hybrid and electric options. Their manufacturing facility utilizes Industry 4.0 principles with high automation levels and rigorous quality control. The brand's commitment to luxury is reflected in premium materials, sophisticated infotainment systems, and comprehensive safety features. EXEED has established itself as a competitive player in the premium segment, challenging established luxury brands with innovative features and competitive pricing.